Winter wonderland in unusual locations

Snow for special events

The SnowFactory is built to impress not only a sporting events, but it also creates impressive temporary installations for trade shows and exhibitions as well as fashion, art and cultural events.

The Snowfactory at the Pitti Uomo 2020

In January 2020, the SnowFactory conjured up winter magic at the 97th edition of Pitti Uomo, Italy’s most important menswear show. The fair attracts thousands of visitors from the international fashion industry every year. To present the new products in an appealing background, fashion company Woolrich decided to implement the theme world of a winter forest with real snow in the Dogana in Florence. The winter paradise was made possible by the innovative SnowFactory, which can guarantee snow production and simulated snowfall, even at comfortably pleasant temperatures. The snow for the winterscape in the hall was produced in just 24 hours. As large amounts of snow were spread within a short time period, the snow cover held up well and melted only very slowly.